MY STORY

EARTH was born of strong family values, kindness, generosity and firmly rooted in nature.

I grew up in a household that thrived on herbal remedies, eating and living well. My mother had a deep appreciation for nutrition and was an excellent cook who would only source the best quality in-season fruits and vegetables. Her approach towards cooking was always very conscious as she would focus on the nutritional benefits of ingredients. She is also a qualified pharmacist and owned a successful pharmacy at the heart of Lagos Island. My mum is by far the strongest and greatest woman I know and I’m so blessed to have inherited some of her strengths.

My paternal grandma who lived with us and whom I loved dearly had various herbal concoctions and tinctures she regularly formulated and used right up until she died; aged 102.

When I turned 16, at the insistence of my loving and unrelenting dad, my twin and I came to England to study. We were very fortunate to live with my mum’s school-mate and very close friend; Mrs. Adejumo during the school holidays.

Aunty Minomi as we call her is also a qualified pharmacist and a medical herbalist. Living with her meant we always had our fill of herbal goodies; also being in her home felt like being in a spa with the lovely aromas that came from her dispensary. I was fascinated by how meticulously she measured and blended her formulations from scratch. She also had a herbal clinic at home and was widely sought out for the efficacy of her products and her expert advise. There, my appreciation for herbal and natural remedies was heightened. Need I say, Aunty Minomi has remained a positive role model and a great asset throughout the process of creating EARTH.

On a personal level; I love to give thoughtful and meaningful gifts that offer relaxation and wellness. For adults it would be gifts like candles, massage oils or pyjamas and for children it was always a pair of pyjamas. My love of giving these kind of gifts would also one day be another reason for my brand.